Inside Hereford Poultry Auction

Hereford Poultry Auction is an auction house that sells poultry, waterfowl, and game birds. Before 2011, the sale took place at the old Hereford Cattle Market. The Old Market shopping centre now stands there. The pictures below show an auction sale inside Hereford Poultry Auction in 2009. I took them using the Contax G2 camera and Kodak Tri-X 400 B&W film.

Inside Hereford Poultry Auction
Two farmers, one eating ice cream, enjoying a break at the old Hereford Cattle Market.

Hereford Poultry Auction: Then & Now

I photographed a poultry auction in Sunderlands Salerooms at the old Hereford Cattle Market in 2009, using the Contax G2 camera and Kodak Tri-X 400 black & white film.

The auction has been operating for over 100 years and is popular with the local farming community. It is like a social meeting place for some and attracts people outside Hereford, including Gloucestershire, Worcestershire and Wales.

It was a little dark inside the old brick building, but there was enough natural light from the narrow horizontal windows to capture the bidding frenzy. Birds of all kinds were kept in cages against the four outer walls of the saleroom for display and sale.

Sunderlands Salerooms at the old Hereford Cattle Market
Sunderlands Salerooms at the old Hereford Cattle Market.

Hereford Poultry Auction Attracts a Mix of People

The saleroom was full of men and women, including children interested in keeping hens and collecting eggs from the bottom of the garden.

Buyers and sellers gather inside to bid on various birds, including chickens, ducks, geese, turkeys and baby chickens, ducklings and fresh eggs.

Today, the poultry auction happens on the 2nd & 4th Saturday of every month (February through November). It attracts a mix of commercial breeders, small-scale farmers, and backyard poultry enthusiasts.

Inside Hereford Poultry Auction

During an auction, sellers take birds into the sale, and potential buyers can inspect them before placing bids.

The auctioneer sets the starting price, and buyers can bid until the highest bidder wins.

Sunderlands Salerooms also sells accoutrements needed for poultry welfare and offers related services, including transportation and poultry health advice. Staff are also knowledgeable about husbandry and breeding.

Towards Christmas, people rely on the auction to provide a goose or turkey for the festive table.

It is also a good place for restaurants to obtain birds for fresh poultry meat.

I imagine a lot has changed since 2009!

Overall, Hereford Poultry Auction provides a marketplace for those involved in the poultry industry and offers a unique opportunity for enthusiasts and collectors to acquire birds and to meet socially. May it continue!

I hope you enjoy looking at the photos below!

Where

Hereford Poultry Auction, Hereford, England.

When

July 2009.

What

Contax G2 35mm rangefinder camera and Kodak Tri-X 400 B&W film.

How

I scanned the 35mm film using the Minolta DiMAGE Scan Elite 5400 scanner and VueScan software.

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